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“All the conditions are met to create innovative new pieces that meet our contemporary, societal aspirations. This is what has guided my work since the creation of my first couture house, Lefranc-Ferrant, [in year?]. Today, I am very proud to put this experience and innovation to use in creating this ground-breaking clothing concept that reinforces and supports each woman's self-confidence. UNCOUTURE is combining the precision of the individual female shape and the respected couture experience, at the service of confidence, accuracy and simplicity”.
A graduate of the Chambre Syndicale de la Couture Parisienne, Béatrice Ferrant, fashion designer and businesswoman, has worked for luxury houses such as Revillon, Frédéric Castet (former Fur Designer for Dior), Jean Patou, Louis Féraud and Balenciaga, and travels the world, driven by a passion for materials, shapes and colors, and by the desire to create clothes for women that reveal them.
In 2003, she founded the Lefranc-Ferrant Couture House to magnify all femininities through curves and volumes, and to develop a human fashion that gives women the confidence they need. The cut is sophisticated, supported, energetic and the lines dynamic, for a look without restraint. For several seasons she has been a guest member of the Parisian Haute Couture sponsored by Alber Elbaz, collaborates with prestigious houses, French Jacques Fath, Ines de la Fressange,...and Asian, and has received numerous awards (Talents de l'Année, Year's designer of ELLE, Paris Capitale de la Création,...). Close to her clients, she advises entire wardrobes for executives according to their agendas and priorities, in her boutique in Saint Germain.
In 2015, she took over the Artistic Direction of Rochas Homme and initiated the Codes.She leads conferences on corporate clothing, "The Path forward" (Accenture), and is a regular speaker at Women's Summits and Forum. In 2020, she launches UNCOUTURE, which combines societal aspirations, the imperatives of sustainability, innovation and couture.
