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Uncouture brings together the best of both worlds: the expertise of haute couture and the possibility for every woman to learn discover it.

Each piece is a reflection of Beatrice Ferrant's expertise in couture, technique, and execution to enhance each woman's body. Each piece is a wardrobe essential, unlike any other.

The pieces are available in up to 7 sizes, for a made-to-measure effect, typical of haute couture but unattainable until now, so that each woman can find the model that suits her, in which she will feel like herself. There are few models and few pieces for each model because creation is not a question of quantity: it requires time. Ready-to-wear has made fashion accessible, and we should be happy about that, but its excesses are now known and it is time to return to the essence of the product.

Each piece is timeless, transportable, transposable. For every moment of the day, every season, every need, it adapts and integrates itself with the needs of each woman. Freedom, audacity and elegance for all women.

The production is in short circuit, in workshops in France and Portugal, respecting humans and the environment. The materials are chosen for their ability to adapt to the creation and for their respect of the environment. 

The store, open, accessible, and in the image of its creator, is located in Saint-Germain des Prés and it is not a coincidence, as all the arts that we find there are an inspiration.

Beatrice Ferrant does not follow fashion, she captures the air of the time and aspires to make every woman her own person.

"All the conditions come together to invent, create and wear the innovative garment that meets our contemporary societal aspirations. This is what guides my work since the creation of my first Lefranc-Ferrant Couture house. Today, I am very proud to put all the innovations at the service of this couture concept that reinforces the confidence of each woman in herself. UNCOUTURE is innovation, sewing experience and cutting precision at the forefront of confidence, accuracy and simplicity.